Customer Relationship Management

Leverage the power of customer relationship management

With a great CRM system, you can:

Strengthen customer relationships. Keep your current customers for a fraction of the cost of attracting new ones. Raise customer satisfaction levels.
Increase productivity and ROI. Use automated processes to improve communication with prospects and customers, shorten the sales cycle, provide timely quotes, improve close rates, manage orders, identify opportunities, and build sales.
Share information. Connect key databases. Break down walls between departments. Give everyone access to the information they need to do their jobs better.
Measure and track the entire marketing and sales cycle. Understand which campaigns are delivering leads. Make sure leads don’t fall through the cracks. Get your people in front of the best prospects. Identify cross-selling opportunities.
Automate everything. Automate and integrate sales, marketing, service, and support. Reduce time spent on reports and administrative tasks. Keep information at your fingertips.

The McGrail Group Transfers its CRM Practice to Beringer Associates.

Before launching The McGrail Group (TMG) in 1990, President Mike McGrail built a successful track record in sales, marketing, and technology leadership positions with IBM, ExxonMobil, and M&M Mars. Today, he uses both his corporate background and his experience as a business owner to help clients build organizational strength, boost performance, and create a competitive advantage.

As the 21st century dawned, TMG built a specialty in customer relationship management with best-in-class products from FrontRange Solutions and Microsoft. The practice grew in response to customer demand. In 2006, TMG engaged Beringer Associates to provide technical support for its CRM customers.

In May 2008, The McGrail Group transferred its CRM practice to Beringer Associates. This ensures that CRM customers receive outstanding design, support, and training from a company that understands their needs and designs solutions to meet them. It has enabled TMG to focus on its original core business of leadership and sales development. The McGrail Group continues to work with CRM clients in the areas of assessments, leadership, sales, coaching, and organizational effectiveness.

Questions? Please contact Beringer Associates at 800.375.0358 or crmsales@beringer.net. Or for more information, you can reach The McGrail Group at info@mcgrailgroup.com.

Here are some of the CRM solutions available through Beringer Associates.

Free CRM Needs Analysis. Review your goals and objectives as well as your business challenges. Learn more about the ways in which CRM technology can support your goals.
Premier Products and Systems. GoldMine® and Microsoft® customer relationship management products offer both the functionality and the versatility to meet the needs of many types and sizes of businesses.
Project Planning and System Design. Your project team works with a senior CRM consultant to develop a blueprint for your project. The process includes a review of your business process, a definition of your goals, a review of your IT infrastructure, design and recommendations, and much more.
Implementation. This vital step includes the implementation of your customized system, as well as training and support.
Ongoing technical support. This critical resource helps keep your system operating at peak efficiency in support of your business goals.
Training. Training at every step of the process helps everyone—from managers and system administrators to end users—get much more from your CRM system.